China's "One Belt and Road" initiative is a comprehensive framework for organizing multinational economic development and trade which inspired the creation of China Trade Week (CTW).
Under the background of "One Belt and Road," MIE has already successfully held several high-quality Chinese goods exhibitions in the countries along the route.
Established in 2013, China Trade Week had its first event in the United Arab Emirates which was warmly welcomed by the local business community. After a successful event in the UAE, it was followed by the first African event in Kenya which had an even bigger response.
CTW series of events has always been successful with more than 5000 government institutions and enterprises participating the event. After it was encouraged by the African Union to expand its scope, CTW is now hosted in Ghana, Kenya, Morocco, South Africa, Ethiopia and the UAE, with the intention of adding more countries every year along the "One Belt and Road" route.
With every government and industry support, the organisers of China Trade Week spares no effort to make sure that the best industries will be presented at the event. They spent weeks on the road, meeting companies from major provinces in China such as Jiangsu, Sichuan, Guangdong, Zhejiang, Beijing and Shanghai.
Pioneer in the Middle East non-exhibition market